Content Creation
Telling a story is an art and a science. It’s about finding the right balance between getting your information across and connecting with an audience that often doesn’t have time for your shenanigans.
I’ve spent more than 15 years helping organizations connect the dots for their customers, their clients, and their readers and have more than 1,000 combined articles under my belt. I’ve also worked extensively in script writing and ghost writing, helping others develop the right words for their own voices.
Here are some examples.
Articles
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Celebrating strength, resilience, and support with our community’s women leaders
Those gathered at the White River Conference Center on March 10 were there to honor the 2022 recipients of the ATHENA and Rising Star awards. But the event was more than just the celebration of two outstanding individuals; it was a celebration of women’s strength and resilience in our community – and the importance of supporting and recognizing each other.
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Addressing the workforce issue by finding “hidden workers”
Employers are having more difficulty than at any time in recent history finding the people to fill open or newly created jobs – and according to Harvard Business School research, that difficulty is being inadvertently exacerbated by employers themselves.
Joseph Fuller, Harvard Business School (HBS) professor and visiting fellow at the American Enterprise Institute, shared those insights and numerous others to a captivated audience of nearly 450 local business leaders during the SBDC’s 2022 Annual Meeting on March 3.
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Economic Outlook points to continued growth and consumer demand
Experts predict that the economy, both nationally and in our region, will continue to rebound from the effects of the pandemic, though uncertainty also remains – related to both inflation and the virus itself.
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A highly successful legislative session concludes in Jefferson City
When the 2021 legislative session concluded on May 14, it had ultimately proved to be a successful year for several long-term business community priorities.
Throughout the session, the Chamber advocated for several member-driven, board approved legislative priorities through written testimony, member outreach, in-person meetings, and virtual events. Here is a look at some of the significant achievements made on several long-standing priorities.
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Opinion: What I've learned in five years at SBJ
In one of my final bylines with the Springfield Business Journal, this opinion column gave ma a chance to look back at what I had learned in my nearly six years as a reporter and Web editor with the weekly newspaper. It also offered a chance for me to connect with readers in what was truly my own voice.
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Opinion: SBJ unveils Life section on the Web
This column introduced Springfield Business Journal (SBJ) readers to a new section of our website focused on life and entertainment. It was a big deal for us at the time and being involved with the development of that project - as part of an entire new website for the publication - is still one of my proudest professional achievements.
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Insurance industry adapts to market-driven changes
From the lead of this 2009 article:
The state's 9.3 percent unemployment rate is a level that hasn't struck Missouri in more than 25 years, and in many industries, amid layoffs and cutbacks, hiring prospects aren't bright.But for some types of insurance companies - particularly those in life and supplemental health - having too many people for too few jobs isn't a problem.
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How To: Rebuild a Battered Nest Egg
From the lead of this 2009 article:
Like Humpty Dumpty on his precarious perch, numerous investors have watched their nest eggs take a great fall as the recession has taken hold.The result is thousands of people facing more sparse, or even significantly delayed, retirement.
Script Writing
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Volunteer Leadership - Board Chairman's Remarks
At the Chamber’s Annual Meeting, nearly 1,000 guests have the opportunity to hear about what the organization has accomplished in the previous year and what the goals are for the next. It’s also an opportunity for the incoming and outgoing chairs of our Board of Directors to talk about their own vision for the organization and the community. Here is the script for the outgoing board chair from our 2018 event.
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Staff Leadership - Full Event Script
At the Chamber’s Annual Meeting, nearly 1,000 guests have the opportunity to hear about what the organization has accomplished in the previous year and what the goals are for the next.
Here is the full script from our 2021 event (which was held at reduced capacity with distancing due to health restrictions).